The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, has reappointed comScore as the official Internet audience measurement currency for Malaysia.
To further support comScore’s commitment to providing the Malaysian digital media industry with a comprehensive and accurate online audience measurement framework, comScore also announced the launch of MMX™ Multi-Platform.
Building on MMX, Mobile Metrix and Video Metrix from the comScore Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size that reflects today’s multi-platform digital media environment.
“For more than two years, the MDA and comScore have worked together to establish and deliver an agreed measurement currency for the advertising market in order to promote the development of digital business in Malaysia,” said Kenneth Wong, MDA President.
“Through this relationship, the MDA and comScore have delivered trusted, industry-supported solutions that provide media owners and buyers alike with actionable insights to better develop and implement their digital strategies. We are very pleased to continue this relationship with comScore and look forward to more years of providing best-in-class measurement solutions for the market.”
“We are pleased to once again be selected as the official Internet audience measurement currency for Malaysia,” Joe Nguyen, senior vice president, Asia Pacific at comScore, said.
“We have worked closely with the MDA to provide the industry access to accurate online audience measurement. To further this commitment, we are also excited to announce the launch of MMX Multi-Platform for Malaysia to provide a holistic measurement system and deliver insights on consumer experiences across devices.”
comScore MMX Multi-Platform demonstrates total unduplicated audience reach across both desktop and mobile (smartphone + tablet) platforms, providing a single metric that accounts for publishers’ digital media audiences. This unduplicated view of behaviour is particularly important as consumers increasingly navigate digital content – including websites, videos and apps – between and across screens.