“Made in Malaysia” brands enjoy strong popularity among consumers, with home-grown brands named winners of 2014 Readers’ Digest Trusted Brand Awards.
Consumers named Maybank (Platinum winner), CIMB and Public Bank as their most trusted banks. The trio also emerged as the most favoured credit card issuing banks as well.
In the education sector, Universiti Malaya earned top spot (Platinum winner) as the nation’s most trusted public university, with Universiti Sains Malaysia, Universiti Teknologi Malaysia and Universiti Teknologi MARA each receiving the gold award.
In the consumer electronics space Panasonic, Samsung and Sony won recognition as Malaysians’ most preferred makers of flatscreen TVs.
Canon was named the Platinum award winner in the camera and multi-function printer/copier categories, while Nikon and HP took the Gold award in these categories, respectively. Acer was named the top brand in personal computers.
Amongst smartphones, Malaysians voted Samsung for the Platinum award, and iPhone and Nokia for gold. Malaysians also chose Celcom, DiGi, Maxis and TM as their trusted phone and broadband service providers.
The results were announced during an award ceremony that took place last Tuesday at the Mandarin Oriental Kuala Lumpur, KLCC, Kuala Lumpur.
The Reader’s Digest Trusted Brands proprietary research study is conducted in five markets in Asia –Malaysia, Hong Kong, Philippines, Singapore, and Taiwan –to determine the brands most trusted by consumers in 42 different categories of products and services.
Both Malaysian and international brands are recognised by Reader’s Digest’s annual survey, which honours the very best brands in the country and in Asia.
Walter Beyleveldt, managing director, Asia-Pacific for Reader’s Digest said, “Because the results are based entirely on consumer voting and are compiled in a transparent and statistically reliable manner, they are accepted and trusted by consumers and marketers across Asia.”