ChatGPT Go rolls out globally, ads to be tested on free and Go tiers

ChatGPT has launched its low-cost subscription tier, ChatGPT Go, worldwide, expanding access to its AI tools as it explores advertising as a way to keep the platform affordable.

Starting this week, ChatGPT Go will be available in all markets where ChatGPT operates, including Singapore, priced at S$13 per month and in Australia for AUD$13 per month. The plan was first introduced in India in August 2025 and has since rolled out to more than 170 countries, making it the company’s fastest-growing subscription tier to date.

ChatGPT Go is positioned for everyday users who want more access than the free tier but at a lower price than premium plans. Subscribers receive 10 times more messages, file uploads and image creation than free users, along with a longer memory and context window that allows ChatGPT to retain more helpful details over time. The plan runs on GPT-5.2 Instant, OpenAI’s latest model designed for daily tasks such as writing assistance, document analysis, summarisation and web search.

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With the global rollout of Go, ChatGPT now offers three consumer subscription tiers worldwide. ChatGPT Go is priced at US$8 per month, with localised pricing in select markets. ChatGPT Plus remains available at US$20 per month, offering higher usage limits, access to advanced reasoning models such as GPT-5.2 Thinking, and tools such as the Codex coding agent. At the top end, ChatGPT Pro is priced at US$200 per month and targets power users with access to GPT-5.2 Pro, maximum memory and context, and early previews of new features.

Earlier in October last year, OpenAI expanded its ChatGPT Go subscription plan to Malaysia and the Philippines, giving users in both countries greater access to advanced AI capabilities at a more affordable price. In Malaysia, ChatGPT Go is priced at RM38.99 per month, while in the Philippines it costs ₱300 per month. The plan provides higher message limits, increased image generations, file uploads, and extended memory, all powered by GPT-5, OpenAI’s most advanced AI model.

The expansion also included Vietnam and Thailand, two of ChatGPT’s fastest-growing markets in Southeast Asia. In Vietnam, where weekly active users have tripled in the past year, ChatGPT Go is priced at ₫132,000 per month. In Thailand, where adoption has grown more than 4x, the plan costs ฿259 per month. Both markets will gain access to GPT-5-powered features such as higher message limits, image generation, file uploads, and memory.

In September 2025, OpenAI introduced ChatGPT Go in Indonesia, marking the country as one of the first two markets worldwide to access the new low-cost subscription plan. At IDR 75,000 per month, the service is designed to offer broader access to the platform’s most popular AI tools at an affordable price point.

Alongside the global launch, OpenAI also outlined how it plans to introduce advertising into ChatGPT. While ads are not yet live, the company said it will begin testing ads in the US in the coming weeks, limited to the free and Go tiers. Paid tiers including Plus, Pro, Business and Enterprise will remain ad-free. According to OpenAI, ads will not influence ChatGPT’s responses and will be clearly separated and labelled. Conversations will remain private from advertisers, and user data will not be sold. Users will also be able to control ad personalisation settings, including turning personalisation off entirely.

The initial ad tests are expected to appear at the bottom of responses when a sponsored product or service is relevant to the conversation. Ads will not be shown to users under 18, nor alongside sensitive or regulated topics such as health, mental health or politics. OpenAI said advertising is intended to support broader access to AI by helping fund free and low-cost usage tiers, while maintaining user trust. The company emphasised that it does not optimise for time spent on ChatGPT and prioritises long-term user value over ad revenue.

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