Malaysian brands rally behind communities affected by the November floods

The flood crisis across Malaysia remains critical, with the number of displaced victims increasing in five states: Perlis, Terengganu, Perak, Kedah, and Selangor. Perlis is severely impacted, recording 7,501 evacuees. In contrast, Kelantan was the only major state to see a slight reduction in numbers, though 10,950 people remain displaced across nine districts.

River levels continue to be a significant concern, with multiple major waterways in Kelantan, Terengganu, and Kedah exceeding the danger level. The high volume of evacuees—totaling tens of thousands—necessitates the ongoing operation of numerous Temporary Relief Centres (PPS) across the affected regions of the northern and central peninsula.

As floods continue to disrupt lives across Malaysia, several local brands have stepped forward to provide crucial support to affected communities. From financial relief to essential aid, these initiatives underscore the importance of solidarity during challenging times.

Don't miss: How 99 Speed Mart leveraged timing and authenticity for Paralympic support

99 Speedmart

99 Speedmart has promptly delivered essential items, including drinks, biscuits, and bread, to several temporary evacuation centers in Manjung, Perak, working alongside the Department of Social Welfare (JKM) to ensure aid reached those most affected.

AmBank Group

AmBank Group has extended assistance to individuals and SMEs, particularly in the northern and East Coast states, offering a moratorium of up to six months on monthly financing. The group has also waived fees for replacing passbooks, cheque books, and banking cards, helping ease recovery for affected customers.

Bank Islam Malaysia

Bank Islam Malaysia reinstated its "Program prihatin banjir" (Flood relief program) for individual customers, allowing deferment of monthly installments for up to six months. For MSMEs in NADMA-designated flood zones, the bank offers the relief and adaptation facility (RAFt) to restore damaged assets and secure essential working capital.

CIMB Bank / CIMB Islamic Bank

CIMB Bank / CIMB Islamic Bank has launched a flood relief assistance plan for individuals, SMEs, and employees, offering up to six months of payment moratorium, RAFt financing of up to RM2 million for recovery, and fee waivers for card and document replacement. Additionally, CIMB Foundation distributed 49,000 ready-to-eat meals to support affected communities.

Etiqa Malaysia

Etiqa Malaysia is providing a fast, hassle-free flood claims service for homes via WhatsApp, requiring no forms or documents. Eligible claims up to RM20,000 can be approved instantly on-site.

Generali Malaysia

Generali Malaysia has activated a fast-track claims initiative for motor vehicle and home insurance claims related to flooding. The process waives the usual requirement for police and fire department reports, enabling faster access to relief funds.

Maybank

Maybank has activated its flood relief assistance programme, providing deferment of financing or loan repayment, reduction of monthly installments, or extended repayment tenures. Etiqa, its insurance arm, is also processing claims quickly with minimal documentation required.

Mydin Malaysia

Mydin is offering a special "pasca banjir" (post-flood) combo priced at RM50 per set, containing cleaning essentials for homes after floodwaters recede. Sets are available on a first-come, first-served basis, and customers can pre-book by contacting Mydin staff.

Nestlé Malaysia

Nestlé Malaysia, together with the Malaysian Red Crescent (MRC) and Yayasan Food Bank Malaysia (YFBM), has mobilised its annual nationwide flood aid relief initiative ahead of the monsoon season, distributing essential products including MILO, MAGGI, NESCAFÉ, and NESTUM to assist up to 6,000 families. The total contribution, including in-kind and financial support, amounts to approximately RM2.3 million.

Prudential Malaysia

Prudential Malaysia is providing flood-affected customers with extended premium grace periods, faster claims processing without original receipts, flexible payment options, interest waivers on policy loans, and free replacement of lost policy documents.

RHB Banking Group

RHB Banking Group is offering short-term financial relief for individuals and SMEs through its flood relief programme. Measures include payment deferments of up to six months and fee waivers on affected credit cards, alongside in-kind support such as meal packs and post-flood kits.

Takaful Malaysia

Takaful Malaysia is providing free car towing services amidst the floods. Affected victims just have to provide the name of the vehicle owner, car registration plate, telephone number, and e-mail address to the insurance provider via phone call or email to obtain the assistance. 

Related articles: 
Putra Heights fire: Why brands must remain mindful when offering help
Crowds without campaigns: How unrest disrupted Indonesia's marketing calendar
Grab, Gojek respond to Indonesian protests that claimed its drivers' lives