Malaysian brands get fired up over RM460 burger online drama

Online buzz surrounding what many netizens are calling the RM460 burger has taken over Malaysian brands. The buzz came around after screenshots surfaced of a WeChat conversation featuring an allegedly wealthy bachelor named Chia who attended the birthday bash of a lady named Carmay who he supposedly had "fillings" for (get it?).

Hosted at Banyan Tree Kuala Lumpur, the bill for the party came up to RM3,679 and Chia, Carmay and their group of friends came to a consensus of splitting it evenly. This was despite the fact that Chia had only ordered a RM88 burger and a glass of water. Chia eventually paid his share of RM460 and thought nothing else of it, until one of Carmay's friends suggested he pay for her share as well - since he was interested in her. The screenshots were later picked up by Malaysian Chinese language newspaper China Press.

And of course, brands had a field day with this drama and could not hold themselves back. 

7-Eleven Malaysia

While dates are always fun, there is no need to pay through the nose for a meal and 7-Eleven wants you to know just that!

Banyan Tree Kuala Lumpur

Despite being unwittingly thrust into the spotlight, Banyan Tree Kuala Lumpur did not back down. Instead, it proudly showed off its real 460 golden burger and urged consumers to swing by the hotel's Horizon Grill restaurant to try out the most exclusive burger. Having second thoughts about the price? Well, the burger has a truffle flavoured bun layered in 24K gold leaves, as well as a wagyu beef patty.

Bata Malaysia

"You don't need to spend RM460 on burgers to impress someone," Bata Malaysia said. Instead, treat yourself to a pair of power pink sneakers for RM99!

Canon Malaysia

Need to double check that bill again? Canon has got your back with its calculator.

GSC

Have you ever wanted to rent an entire movie hall for yourself? GSC has got your back and the best thing? You don't need to fork out RM460 to catch the latest movies such as Vanguard, Mulan, Tenet and The Eight Hundred.

Klook Malaysia

For those who don't wish to pay through the nose for a meal, Klook is here to save the day. It used the recent chatter surrounding the RM460 burger to push its RM98 lunch set menu which comes with a sweet surprise - dessert.

llaollao

Who needs a RM460 burger when you can have a delicious cup of froyo from llaollao? It's not only less costly, but you can also treat your date's entire family with froyo too.

Manhattan Fish Market

Why pay RM460 for a burger when you can have it at RM19.90? Manhattan Fish Market wants you to share your satisfaction and not the receipt.

myBurgerLab

MyBurgerLab is serving up a special birthday treat for consumers, comprising three sets of burgers with one additional set free. Tying in the latest online drama with its promotion, myBurgerLab said the original price of the birthday burger set costs RM460 but it is currently offering it to consumers at RM88.

Shopee Malaysia

Wagyu waiting for? Why purchase expensive items when you can get premium ones during Shopee's 10.10 Brand Festival? One thing's for sure, the bill wouldn't amount to RM460.

Top Glove

For those who don't wish to get their hands dirty while eating a burger, Top Glove has got you covered! 

UOW Malaysia KDU

Instead of paying RM460 for a burger, here's your chance to learn the skills required to make one. UOW Malaysia KDU has just the course for budding celebrity chefs.

Saw any interesting ones? Send them over to janicetan@marketing-interactive.com!

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