Digital agency LOKi has promoted senior art director Shaiful Ayisy (pictured) to creative group head for its Malaysia office. In his new role, Ayisy will oversee creative direction and content creation for Toyota, UNIQLO, Kipling Malaysia and Singapore, as well as Delonghi Singapore.In a statement to A+M, Ayisy said he hopes to optimise the creative team’s capabilities in strategic design thinking to ultimately maximising the quality of the team’s output as a whole.“Also, with this new role, I am seeking to grow and inspire LOKi to further do good work and develop LOKi to become a recognisable creative digital agency around the region,” he added.Ayisy helmed his former role of senior art director for nearly two years and was the creative lead for the recent regional UNIQLO Raya campaign which ran in Malaysia, Singapore and Indonesia.Prior to joining LOKi, he was the art director at Colony Group of Companies for more than a year, according to his LinkedIn. Before that, he also helmed the same role at Cake Experiential Communications Asia. He also worked at Fat Boys Records and Alt Media. He has 10 years of industry experience and worked on clients such as Axiata, Penang Global Tourism and PUMA Malaysia.Last March, LOKi, formerly known as LOKi Media, merged with performance consultancy Persuasion Technologies to form LOKi. The merged agency offers creative and data science driven customer relationship management and business solutions. It aims to expand and consolidate its regional footprint across Malaysia, Singapore, Indonesia, Philippines, Vietnam and Thailand.(Read also: Kipling targets younger audience with digital campaign)
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