Malaysia Airports celebrates uniquely Malaysian products with month-long campaign

Malaysia Airports Holdings (MAHB) has partnered with Malaysia Design Development Centre (DDEC) for a month-long campaign at Kuala Lumpur International Airport (KLIA) to showcase the best of Malaysian fashion, craft, delicacies and beauty products to a global audience.

The HIMPUN campaign, which ends on 30 September 2018, celebrates National Day and the upcoming Malaysia Day with the theme "Proudly Made by Malaysians". Theme was coined to enhance the campaign's symbolic significance in featuring everything that makes up the country's pride. HIMPUN aims to offer local and international travellers at KLIA a cultural perspective of what Malaysia can offer.

Among the list of local brands showcased at HIMPUN include Asian Potions, Eartheir, Frankitas, Fernthenewbatik, and MySmink and Fugeelah. There will also be live cultural performances, fashion talks and product demonstrations. A+M has reached out to MAHB for additional information.

Nazli Aziz, MAHB's senior general manager for commercial services, is confident that its collaboration with DDEC will add "immense value" to a customer or traveller's shopping experience at KLIA.

“Creating a joyful Malaysian experience for travellers is central to what we do at Malaysia Airports. With millions of travellers passing through KLIA each month, campaigns like HIMPUN will enhance the total airport experience and offer a sense of place for travellers - where every interaction for travellers at our airports becomes an experience to savour the richness of Malaysian culture that is both positive and unique,” Nazli added.

Meanwhile, CEO of DDEC Abdul Rahman Mohd Saad said HIMPUN will provide an opportunity for Malaysia lifestyle small and medium-sized enterprises to promote their products in KLIA, thereby enabling their brands to have a wider exposure on both domestic and international levels.

“Additionally, this event will enable Malaysia Airports and DDEC to jointly assess the commercial viability of the participating brands with a view to potential future retailing activities at KLIA,” added Abdul Rahman.

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MAHB saw 11.8 million passenger movements in August 2018 throughout its network of airports, including Istanbul SGIA. This was a 2.9% compared to the same period last year. According to the Bursa filing, international passengers registered a 3.2% growth to 5.6 million passengers, while domestic passengers grew by 2.7% to 6.1 million. On a last-twelve-month basis, the total MAHB network of airports registered a 5.0% growth with 132.0 million passengers, the highest traffic handled by the network of airports, the filing added.

On the local front, airports in Malaysia registered 8.5 million passengers in August 2018, a 0.9% year-on-year growth over August 2017. The filing stated that August 2017 had the benefit of SEA Games Kuala Lumpur from 19th to 30th August which also coincided with the school holidays. In addition, the Hajj travel contribution in August 2018 was limited to the tail end return, just at the first two weeks of August. Meanwhile, international traffic for ASEAN destinations grew 2.1% to 2.2 million passengers whereas non ASEAN traffic decreased by 0.04% growth to 2.3 million passengers.

(Read also: Malaysia Airports comes under spotlight for a ‘sweet’ reason)