Malaysia Airlines Berhad will be strengthening its brand presence as it appoints GroupM and Rally Worldwide, to work cohesively to assist the airline in driving business revenue.
The duties cover channel planning, global media buy, search engine marketing and remarketing, social media, community management as well as influencer engagement. The agencies will be supporting the airline for two years, effective 1 May 2016 with an option to renew for one year.
A+M understands at least five agencies are vying for the account. This includes the likes of Havas Media, Starcom, GroupM, Zenith and incumbents IPG. The pitch was called in March. IPG first won the account in 2012 following a global pitch which covered four continents and more than 22 countries
Most recently, A+M first reported that MAS also appointed Mirum Singapore to provide expertise for Malaysia Airlines’ global digital transformation initiative.
(Photo courtesy: Shutterstock)