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Malaysia Airlines partners Starbucks and Kenny Rogers for holistic travel experience

Malaysia Airlines partners Starbucks and Kenny Rogers for holistic travel experience

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Malaysia Airlines (MAB) has partnered with Starbucks Malaysia and Kenny Rogers Roasters Malaysia as part of the wider Fly Malaysia campaign, and aims to help promote Visit Malaysia 2020 by offering the best possible travel experience.

MAB is offering passengers a 20% discount on handcrafted beverages at Starbucks and all chicken meals at Kenny Rogers Roasters, applicable 48 hours after departure date and time. The offer is available at over 300 Starbucks stores and 80 Kenny Roger stores in all states in Malaysia, excluding Genting Highlands and Sunway Lagoon. The promotion runs until 20 December 2020.

MAB's group chief marketing and customer experience officer Lau Yin May said the partnerships allows passengers to enjoy their travel experience with the airline even after they have completed their flight with MAB.

"This will create memorable experiences with Malaysia Airlines, and with all Malaysia has to offer. We believe that Malaysian Hospitality begins when the passenger has made the decision to Fly Malaysia up until we care for them to their destination of choice, and this partnership only further deepens this philosophy we have," she said.

Lau added that the partnership only serves to strengthen the nationwide push for Visit Malaysia 2020, and allows it to further make the case for Malaysia as the premier travel and holiday destination for the new year and decade to come.

Meanwhile, group CEO of Berjaya Food and managing director of Starbucks Malaysia and Brunei, Sydney Quays, its partnership with Malaysia Airlines aims to deepen the shared moments of connection by allowing travelers to settle themselves, and enjoy a beverage or a meal from its Starbucks and Kenny Rogers Roasters stores around Malaysia.

“By leveraging the strengths of all brands, we can elevate a truly unique experience for those who are visiting Malaysia in 2020. This partnership also further reaffirms our commitment to supporting local arts and businesses that uplifts the communities we serve," Quays added.

MAB is certainly doing its bid in attracting tourists ahead of Visit Malaysia 2020. Recently, the airline inked a partnership with homegrown travel marketplace LokaLocal to reward members when they join its local tours, activities, and workshops. The partnership will expose global travellers to alternative travel options beyond the usual sights and sounds, in support of Visit Malaysia 2020.

Read also:
SIA and Malaysia Airlines to execute joint marketing activities in new agreement
Malaysia Airlines eyes new markets with Turkish Airlines codesharing pact

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