Malaysia Airlines invites travellers to indulge in 'Time for premium escapades'

Malaysia Airlines has rolled out its latest global campaign, "Time for premium escapades", offering travellers the chance to elevate their journeys with exclusive business class fares across its extensive domestic and international network.

Running from 4 to 19 June 2025, the campaign covers travel from 4 June 2025 until 31 May 2026, with all-in return business class fares starting from RM699 for domestic routes and from RM1,149 for international destinations. The campaign is open to travellers departing from Malaysia, Singapore, and across ASEAN.

To give loyal flyers a head start, Enrich, Malaysia Airlines’ travel and lifestyle loyalty programme, is offering early access through a priority sale on 4 and 5 June, along with an additional 5% discount. New customers can also register for Enrich to take advantage of these exclusive offers. Designed to appeal to those seeking comfort, convenience, and a premium flying experience, the campaign reflects the airline’s broader efforts to enhance its business class proposition.

Don't miss: Manchester United’s Marc Armstrong on soaring fan engagement with MAB

“At Malaysia Airlines, we are proud to offer a business class experience that reflects our continuous commitment to providing our passengers with comfort, innovation and the signature warmth of Malaysian hospitality,” said Dersenish Aresandiran, chief commercial officer of airlines, Malaysia Aviation Group.

“From private terminal transfers and chef-on-call gourmet dining to lie-flat seats and full connectivity onboard, every detail has been carefully crafted to ensure a seamless and indulgent journey for our passengers,” he added. “The introduction of our A330neo aircraft, featuring our all-new Elevation seats and individual suites with privacy doors, underscores our commitment to setting new standards in premium travel.”

Business class passengers flying with Malaysia Airlines can expect a seamless experience from the moment they arrive at the airport. Services include fast-track check-in, access to the airline’s Golden lounge, and private terminal transfers at KLIA Terminal 1 via a partnership with Mercedes-Benz.

Onboard, guests can enjoy lie-flat seats, complimentary Wi-Fi on select aircraft, and personalised service throughout the flight. The airline has also refreshed its inflight menu with new chef-curated dishes under its "Best of Asia" offering, inspired by destinations across the network. Passengers may pre-select meals via the chef-on-call service, with long-haul flights featuring added comforts such as premium pyjamas and family-friendly options such as children’s meals and activity packs.

While the campaign places a strong emphasis on business class, economy class travellers can also enjoy value-driven options, with all-in return fares starting from RM119 for domestic flights and RM469 for international routes. The airline promises the same attention to service, comfort, and care across all cabin classes. All promotional fares are available through malaysiaairlines.com, the MHmobile app, and authorised travel agents worldwide. The "Time for premium escapades" campaign aims to reintroduce the joy of travel, where every journey is elevated, and every moment delivered with care.

Just last month, Malaysia Airlines doubled down on its premium perks and personalised service in the latest phase of its “Time for” brand platform. Dubbed “Time for memorable journeys”, the campaign runs through 20 May 2025 and pushes a clear message: the airline isn’t just selling tickets, it’s selling a full-bodied travel experience. The campaign aimed to drive bookings while spotlighting the carrier’s full-service proposition and Malaysian hospitality DNA.

This also comes as Malaysia Airlines unveiled a co-branded aircraft livery in partnership with football club Manchester United. The bespoke livery, now featured on the airline’s flagship A330-300, blends the national pride of Malaysia with Manchester United’s global sporting prestige. In an exclusive interview with A+M, Manchester United’s chief business officer (CBO) Marc Armstrong explained that Malaysia Airlines was a compelling partner at this stage of the club’s global branding strategy.

“Malaysia Airlines represent more than just a premium airline — they share our ambition to connect people, deliver world-class experiences, and lead on a global stage. This partnership goes beyond co-branded assets; it’s about shared values, regional relevance, and storytelling," said Armstrong. "Together, we are not just building awareness,  we are creating emotional moments that bring fans closer to the club, both physically and emotionally. That’s what makes this partnership such a compelling one," said Armstrong. 

Related articles:
Malaysia Airlines doubles down on AI with expanded Google partnership
Malaysia Airlines makes time for memories in new global brand push
Malaysia Airlines soars to new heights with Manchester United collab