Malaysia Airlines makes time for memories in new global brand push

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Malaysia Airlines is doubling down on premium perks and personalised service in the latest phase of its “Time for” brand platform. Dubbed “Time for memorable journeys”, the campaign runs through 20 May 2025 and pushes a clear message: the airline isn’t just selling tickets, it’s selling a full-bodied travel experience.

As part of the campaign, all-in return fares are being offered for travel through to 31 March 2026. Economy class fares start from about RM119 on domestic routes such as Kota Kinabalu and Langkawi, and from RM419 for international destinations including Bangkok, Trivandrum and Paris. Enrich members get an additional five percent off, while non-members are encouraged to sign up for free to enjoy the same perks.

Don't miss: Malaysia Airlines soars to new heights with Manchester United collab

The airline has also enhanced its fare family structure – economy basic, value, and flex – to give passengers more control over benefits such as seat selection, baggage allowance, and refund flexibility. All economy tickets now include a 20kg baggage allowance and inflight comforts such as kid-friendly meals, amenity kits, and access to the airline’s “Chef on call” service.

Premium passengers, meanwhile, can tap into a new 24-hour private transfer service via a luxury fleet of Mercedes-Benz sedans. The service ensures seamless travel between Kuala Lumpur International Airport’s main and satellite terminals.

To attract families, the airline is also ramping up benefits under its MH Young Explorers Club, offering priority check-in, family boarding, and engaging activity packs for children.

Meanwhile, for those transiting through KLIA Terminal 1, a complimentary “bonus side trip” to one of seven domestic destinations – including Langkawi, Johor Bahru and Penang – is bundled into the same ticket.

The campaign aims to drive bookings while spotlighting the carrier’s full-service proposition and Malaysian hospitality DNA.

Just last month, Malaysia Airlines unveiled a co-branded aircraft livery in partnership with football club Manchester United. The bespoke livery, now featured on the airline’s flagship A330-300, blends the national pride of Malaysia with Manchester United’s global sporting prestige. This is a part of the airline's strategic global multi-year partnership with the club, which was announced back in March 2024.

In March, Malaysia Airlines also joined hands with the Hong Kong Tourism Board (HKTB) to launch a joint marketing campaign, inviting Malaysian travellers to rediscover the vibrant city of Hong Kong. This initiative was another iteration of Malaysia Airlines’ "Time for" campaign, inspiring holiday goers to explore captivating destinations across its network.

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