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Malaysia Airlines takes to the skies with Harimau Malaya livery

Malaysia Airlines takes to the skies with Harimau Malaya livery

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Malaysia Airlines (MAB) and the Football Association of Malaysia (FAM) have partnered to unveil a special livery bearing the Harimau Malaya emblem on the airline’s Airbus 330-300 aircraft. According to MAB, the livery design signifies the close collaboration and shared visions between two of the nation's brands. The partnership ends next year.

Originally created by Mohamed Razeef bin Abdul Razak and Verly Veto Vermol, the livery design features the red stripes of the Malaysian flag with the Harimau Malaya emblem, which symbolises the collaboration, strength and unity between the brands.

Aside from unveiling a special livery design, Malaysia Airlines' travel and loyalty programme, Enrich, launched its "Harimau Malaya x Enrich 2022" card. The card is specially curated and designed with the Harimau Malaya emblem. Exclusive co-branded merchandise with Little Joe Air Freshener, known for its broad range of fragrant and colourful characters, have also been launched by MAB. 

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"We are delighted to officially unveil this special-edition Harimau Malaya aircraft livery, showcasing two national brands that are known, loved and supported by Malaysians around the world. This is part of our unified commitment to proudly Fly Malaysia across destinations and transcending borders," said MAB group CEO, Izham Ismail. He added that as flag bearers to Malaysia, both Malaysia Airlines and the FAM have a responsibility to play its part in representing Malaysia at the highest level in terms of safety, discipline and commitment to excellence.

Through his partnership, Malaysia Airlines looks forward to supporting and facilitating safe and seamless travel for its national football team as they embark on key tournaments across destinations within and outside of Malaysia Airlines’ network, explained Izham. 

Meanwhile, FAM's president, Haji Hamidin Bin Haji Mohd said the launch of Harimau Malaya aircraft livery can be likened to an upgrade in the partnership between two national brands. "Malaysia Airlines has been very generous in taking our national teams to various international assignments on chartered flights using the livery even before it has been launched, granting our teams the Malaysian hospitality only Malaysia Airlines can provide," added Haji. 

Whilst on the topic of creativity, Malaysia Aviation Group (MAG) tied up with Malaysian homegrown brand, THESELINA in January this year to produce five bespoke sustainable handbag collections. The collections underpin MAG's commitment for a net-zero carbon emission future through upcycling efforts. 

Every material used was handpicked and repurposed from Malaysia Airlines’ aircraft leather seats; belts and buckles; tablecloths; life vests; the iconic cabin crew kebaya uniforms; and handbags, among others. The bags were named after International Air Transport Association (IATA) codes to destinations within MAB's network: Buckle Bag; the Sierra Yankee Delta (SYD) Personalised Canvas Bag; the November Romeo Tango (NRT) Messenger Bag; the Mike Yankee Yankee (MYY) Penan Bag; and the Mike Echo Lima (MEL) Backpack. 

Meanwhile, in an attempt to boost tourism in Malaysia, the airlines launched its Stimulus Cuti Malaysia Campaign, offering 6,500 Malaysians with RM100 travel vouchers. Done in collaboration with Tourism Malaysia, this was a reboot of its first Cuti-Cuti Malaysia campaign which was launched last November to promote local travel. 

MAB's group chief marketing and customer experience officer, Lau Yin May, said with the return of this campaign, she was certain that its customers would fly confidently and enjoy their much-deserved holiday. "We foresee a positive trend in forward bookings that reflects customers’ confidence in travelling and believe that the reopening of more domestic destinations will further accelerate the recovery of the travel industry and country’s economy," she explained. 

Related articles:
Malaysia Airlines materials turned into bespoke handbags
Malaysia Airlines brings back incentive campaign to boost domestic tourism
Malaysia Airlines partners Olympic Council of MY to fly athletes and brand ambassadors to Tokyo 2020

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