Magnetic Asia launches new marketing and creative agency entitled arcc

Events specialist Magnetic Asia has teamed up with Hong Kong-based creative director Martin Lever to launch a new marketing and creative agency named arcc.The new agency will offer clients positioning and marketing strategies, creative content, design and production, event management, content curation, sponsorship, and logistics. The company brand name is a very loose acronym that stands for, "Audience insight, market Research, focused Creativity and effective Content."Lever, who will serve as the creative partner at arcc Asia commented, “arcc is here to change the category by ensuring events play a compelling role in people’s lives. Our proprietary research and data-analytics tools are designed to identify untapped audience insight. This insight drives strategy and provides the catalyst to innovative and effective creative ideas and content.""The type of insights we identify at arcc also help shape the event concept itself, ensuring the content really connects with people’s needs and drives the right kind of desire," Lever added.Right out of the gate, arcc has already won several accounts, including Alibaba-sponsored global entrepreneur event Alibaba Entrepreneurs Fund/HSBC JUMPSTARTER, Hong Kong pop-up food festivals FEAST, as well as a host of entertainment projects in partnership with Magnetic Asia.Other notable members of arcc's leadership include Simon Bratt as managing partner, and Kap Liu and Kelyn Yuen as managers for marketing.