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LOOK Magners helps lonely hipsters find dates

Are you a self proclaimed hipster? Do you find your Friday nights lonesome?

Let’s face it, the perfect match isn’t always easy to find – and maker of gluten-free cider, Magners gets it.

To help lonely hipsters find true love, Magners has launched Tinster – a dating app which boldly promises to create ‘bespoke connections between bespoke people’.

Shot in Singapore and produced by Qrious Lab, the film was released on 18 January on the Magners Asia Facebook page, and seeded via social channels.

The new tongue-in-cheek campaign, produced by Host Singapore, features an online film and a microsite, where like-minded individuals with similar interests can connect with one another. Magners is now searching for ‘beta-testers’ in the lead-up to the hipster event of the year – the Laneway Festival.

Participants who sign up on the Tinster microsite will be matched together, and get a chance to win free tickets to the Laneway Festival Singapore, taking place on Saturday 30 January.

Campaign credits

Full Team Credits:
Executive Creative Director: Andrew Hook
Creative Group Head: Mark Fillon
Art Director: Keshav Bhat
Junior Art Director: Farhan Darma
Junior Copywriter: Siraj Aziz
Creative Technologist: Dillah Zakbah
Associate Technology and Project Director: Moritz Fischer
Creative Services Manager: Dawn Choong
Group Managing Director: Andrea Conyard
Group Account Director: Genevieve Seah
Senior Account Executive: Valerie Tan
Account Executive: Aisyah Fong
Chief Strategy Officer – SEA: Stefano Augello
Strategic Planner: Gereld Khoong
Production house: Qrious Lab

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