Malaysia – In-store retail media specialist MagiqADs, part of the Redberry Media Group, has tied up with Omni-Marketing Group (OMG) Asia, an integrated retail marketing services firm.
This association extends MagiqADs collaboration with OMG Asia business unit ActMedia, which provides in-store media products and services.
MagiqADs will be leveraging on the data, insights, and market research as well as the creative executions developed by OMG Asia over its two decades in the industry.
Sailendra Kanagasundram, executive director of MagiqADs said the idea of this collaboration is to drive more results for advertisers by taking advantage of regional learnings and key insights for more effective in-store initiatives.
MagiqADs also hopes to use the platform to expedite the growth of its Floorstopper, a 3D surface sticker that incorporates patented Vertical Illusion.
The company hopes to expand its floor media business in the region by gaining business partners through this collaboration.
OMG has built an extensive in-store marketing portfolio with key retailers in markets including Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam, China, Australia and New Zealand.
According to the company, an estimated 36 million consumers pass through the doors of OMG Asia’s retail network every year.