Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Maadtech introduces Programmatic 2.0 advertising solutions

Maadtech introduces Programmatic 2.0 advertising solutions

share on

As technology evolves, marketers must evolve as well. Adtech and martech developer Maadtech has announced the launch of Programmatic 2.0 advertising solutions, offering fresh technology features and campaign performance optimisation for marketers in Hong Kong and Thailand.

The new launch gives advertisers access to the strength of the developer's DMP-CDP data tech with a variety of optimisation tools that are provided through Maadtech's partnerships with Adzymic Singapore, Sublime Paris and more.

Maadtech's Programmatic 2.0 solutions are available in three main groups: Programmatic 2.0 for Display Advertising, Programmatic 2.0 Booster Extension for Social Media, and Publisher Revenue Optimisation Partnership Programs. 

"Our solution is not only about technology and features, our mission is to help Asian marketers and advertisers to adopt programmatic best practices and remain competitive globally, which we are very much behind the western markets in this field," said Wilson Chan, executive director of Maadtech Programmatic.

"We are currently in development of a client CDP platform solution which will complement our existing products and offer marketers a truly data driven programmatic marketing ‘end-to-end’ solution starting from zero base. We aim to launch this later in the year regionally across Asian markets," added Chan.


Related articles

Verizon Media DSP Summit: Programmatic DOOH indispensable to brands in the future

Analysis: Programmatic spend said to be 'bright spot' for struggling ad markets

Adzymic expands into Thailand, Hong Kong, and Japan

 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window