As technology evolves, marketers must evolve as well. Adtech and martech developer Maadtech has announced the launch of Programmatic 2.0 advertising solutions, offering fresh technology features and campaign performance optimisation for marketers in Hong Kong and Thailand.
The new launch gives advertisers access to the strength of the developer's DMP-CDP data tech with a variety of optimisation tools that are provided through Maadtech's partnerships with Adzymic Singapore, Sublime Paris and more.
Maadtech's Programmatic 2.0 solutions are available in three main groups: Programmatic 2.0 for Display Advertising, Programmatic 2.0 Booster Extension for Social Media, and Publisher Revenue Optimisation Partnership Programs.
"Our solution is not only about technology and features, our mission is to help Asian marketers and advertisers to adopt programmatic best practices and remain competitive globally, which we are very much behind the western markets in this field," said Wilson Chan, executive director of Maadtech Programmatic.
"We are currently in development of a client CDP platform solution which will complement our existing products and offer marketers a truly data driven programmatic marketing ‘end-to-end’ solution starting from zero base. We aim to launch this later in the year regionally across Asian markets," added Chan.