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M1 redials Zenith Singapore for media duties

M1 Limited (M1) has reappointed Zenith Singapore as its media agency following a recent media review. Prior to the review, the partnership has been for a period of six years since 2010. Zenith’s scope of work will include media planning and buying.

“We’ve had the M1 business since 2010. It is a partnership that is built on mutual trust and a strong spirit of collaboration. We have great respect for each other and it is indeed an honour to continue this relationship with one of the strongest communications service providers in Singapore,” Helen Lee, managing director at Zenith Singapore said.

The news of the M1 review came weeks after competitor telco StarHub moved its account from long-time media partner Mindshare to Carat. Meanwhile, last year Singtel also moved its media account from MEC to Havas.

M1 is currently in the midst of its new campaign “M1. For Every One. Everywhere”. It aims to show M1 as a reliable partner always by the side of its customers. The creative agency behind the spot is Y&R Singapore.

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