M1 has launched a lab for mobile applications, where these can be created and marketed to companies.
Called the Future Lab, the telco is collaborating with Ngee Ann Polytechnic to nurture students’ interest in developing mobile applications.
Other services offered in the Future Lab include cloud services, sensors, surveillance and fleet management, app hosting services as well as devices such as the Apple iPad and Samsung Galaxy Note, and test apps developed by the students. M1 will make the Future Lab's full suite of tools and services available to Ngee Ann Polytechnic's Electronic & Computer Engineering students.
When contacted, an M1 spokesperson declined to comment on the investment cost of the lab. He stated that with the lab, M1 hopes to target SMEs and that Future Lab will be led by the enterprise and sales team.
Additionally, M1 is also sponsoring prizes for Ngee Ann Polytechnic’s first app development competition, the “M1 Future Lab School Challenge”, and will help to market the winning teams’ apps to its ready base of corporate customers.
"M1 has always supported youth and children causes, and investing in their education is one of the best ways for us to demonstrate our commitment to them. At the M1 Future Lab, Ngee Ann Polytechnic students have all the necessary tools they need to tap on the fast-growing app economy at their fingertips, for free,” P. Subramaniam, chief marketing officer of M1 said in a statement.
“The Future Lab gives our students an off-campus opportunity to keep abreast with the latest technological developments in mobile devices and applications. I look forward to the development of more innovative apps for the benefit of individual and corporate users,” Ng Kee Wan, director of Ngee Ann Polytechnic’s Electronic & Computer Engineering Division added.
The Future Lab is located at M1’s regional operating centre in Aljunied.
The move is in line with M1's competitors who have also recently built up their offerings in the digital segment in hopes of attracting new revenue streams. Earlier last year, SingTel formed its group digital business while StarHub formed I3 which helps develop its digital offerings.