M+ partners with MoMA and Centre Pompidou to expand global reach

Hong Kong museum M+, MoMA in New York and the Centre Pompidou in Paris have formed a new cultural alliance to bring their collections to their respective audiences, co-organise exhibitions and programmes, and deepen curatorial research and conservation.​

The three institutions are uniting to expand opportunities for their combined 10 million annual in-person visitors and 125 million online visitors. While each institution will maintain its independence and identity, they will work together with greater capacity than they could individually.

Founded in 1929, 1977 and 2021 respectively, MoMA, Centre Pompidou and M+ have each introduced a new paradigm for collecting institutions dedicated to the art of their time. Though they span distinct origins, geographies and cultural landscapes, the three complement one another in their commitment to public education and living artists, and together they hold a broad, multidisciplinary repository of 20th- and 21st-century creativity.

With these resources and an unprecedented footprint across three continents, this cultural alliance will be able to expand how modern and contemporary art is understood, interpreted, and experienced in an increasingly interconnected world, reflecting how creative practice navigates and belongs to multiple cultures and drawing on collective expertise to amplify diverse perspectives.​

“This cultural alliance makes our museums embassies for each other, in effect creating an extraordinary gateway that opens onto three continents. We will now be able to give our visitors direct access to the depth and breadth of all three institutions,” said Cherix, the David Rockefeller director of MoMA. “Beyond expanding our reach to an unprecedented level, the cultural alliance also deepens intellectual exchange, as we align our programming, organise joint exhibitions, preserve art, and unite audiences worldwide, allowing us to function as more than the sum of our parts.”​

“No single institution can encompass the entire scope of global creativity. We aim to work on a broader and deeper level,” said Le Bon, president of Centre Pompidou. “Our cultural alliance will, among other initiatives, enable long-term loans, deepening the presentation of key artists and movements.”

“Museums must evolve to reflect the complexity of our world. This cultural alliance brings together three leading collecting institutions united by a shared commitment to supporting artistic innovation and expanding public engagement through research and exchange,” said Raffel, museum director of M+. “As Asia’s global museum of contemporary visual culture, M+ brings perspectives from Hong Kong and our region to this dialogue. We hope to create new opportunities for artists and audiences, shape a more cooperative and sustainable future for museums, and reimagine how cultural narratives resonate around the world.”

MARKETING-INTERACTIVE has reached out to M+ for more information.

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M+ has been forging partnerships with various partners to support arts development. Recently, M+ extended its partnership with CHANEL for a further three years, with CHANEL becoming a lead partner of the museum.

In their first three-year partnership, established in 2023, M+ and CHANEL focused on projects related to moving image programming and restoration. CHANEL's expanded support includes a new series, "Pioneering visions", which explores the practices of artists and makers shaping art and global visual culture, with an emphasis on Hong Kong, Greater China and Asian or Asia-focused voices.

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