LynxEye sets up locally

Brand consultancy firm LynxEye has opened an office in Singapore, making this its APAC hub. This is the second office globally for the Swedish company.It competes against management consultancies such as McKinsey and Bain & Company. The company is currently working with regional clients such as IKEA and Volkswagen. Globally, it works with brands such as Volvo, Absolut, Samsung and Spotify.Christian Ihre (pictured), founding partner of LynxEye will be leading the Singapore office. The current team has six members and is looking to expand its team.“ ‘LynxEye Wheel’ answers three questions – who to target, what to stand for and how to make it happen. This consumer-driven approach to regional brand strategies results in insights that translate into concrete revenue – all without violating designated global guidelines,” Ihre said.He added that for the company, “Singapore is the best place in Asia to attract capable talent and meet the strong demand across the region". Currently LynxEye currently generates 20% of its total revenue from projects in Asia. It expects to double this within the next two years from its new regional headquarters in Singapore.