Indochine Media Ventures (IMV) will launch its inaugural Luxury Guide in Singapore from April 2013.
Luxury Guide is a style book featuring top brands from Singapore and across the world.
IMV will release two editions per year (Spring/Summer and Fall/Winter).
Currently the publication is available in Vietnam. Some of the advertisers who have come on board for the issue in Vietnam include Cartier, Gucci, Jimmy Choo, Escada, Canali, Estee Lauder, L’Oreal, Shiseido, Porsche, Mercedes Benz, Hennessy amongst others.
Michael von Schlippe, president of IMV told Marketing, that promotions for the Luxury Guide S’pore edition have just started and it was too early to name partner brands.
The Luxury Guide targets those in the affluent in society with a flair for high fashion and lifestyle. It will not be audited however, the expected print run will be 10, 000 copies. Alex Choma will be heading the magazine as editor-in-chief.
The Singapore edition of Luxury Guide will go on sale for SG$48 with distribution at premium locations.
It will also be available at five star hotels and golf clubs across the wider Southeast Asia region.
However, the main distribution channel of the Luxury Guide are the advertising brands who receive and/or buy copies of the book to give it away to their VIP clients.
IMV was founded in 2010 by Michael von Schlippe and a group of international investors. Its offices are located in Singapore and in Ho Chi Minh City, Vietnam.