Luxasia invests SG$2 million in local beauty app

Luxasia, the leading distributor of renowned global fragrance and cosmetics brands in the region, along with angel investor Robert Yap have injected an amount of SG$2 million into Vanitee, a Singapore based app to find and book beauty services.

This is in a bid to boost the four-month-old app’s business expansion. The investment will be used to accelerate Vanitee’s user acquisition, grow its engineering team and community teams to improve the overall booking experience in terms of security and user friendliness. Moving forward, Vanitee also looks to strengthen and expand the variety of beauty and wellness services within the app. Significant resources will also be dedicated to market, support and recognise beauty and wellness artists in Singapore, said the company in a press statement.

Patrick Chong, founder and CEO of Luxasia Group said, “Luxasia Group is pleased to support local start-up Vanitee, which aims to cultivate the entrepreneurial spirit among local beauty professionals and uphold high standards in the beauty industry. We believe this collaboration will nurture beauty and wellness artists in Singapore to gain confidence through entrepreneurship and find their footing in a competitive market through providing quality services.”

The app was founded by Douglas Gan, Choy Peng Kong, Kuik Xiao Shi, and Meters Ang. It is a mobile-first platform that serves both sides of the marketplace, enabling beauty artists with access to powerful tools to grow and manage their businesses on-the-go while customers can easily discover skilled beauty artists near them and book appointments in real time.

In just four months since its debut in May 2015, Vanitee has quickly grown to become the leading marketplace here to discover and book appointments with independent nail and make-up artists, hair stylists and other beauticians. It has signed up over 400 beauty and wellness providers and commonly clocks 70 bookings worth over SG$3,300 in transaction value in a given hour during peak timings.

Douglas Gan, co-founder and CEO of Vanitee said with the investment boost, the team is ramping up its outreach and aims to hit its 1,000th beauty and wellness partner before the next Chinese New Year.

“We are in the business of helping people look and feel good, and nobody knows this better than Luxasia with its commanding 19-year leadership in this industry. We are excited and humbled by Luxasia’s interest in us - which will open doors for us to collaborate with the leading beauty brands of the world. Being able to tap on Luxasia’s network reach and Robert Yap’s ingenious use of technology puts us in the driving seat of this thriving online-to-offline business which is taking the world by storm,” he added.

With the investment, Vanitee will also work with local SMEs to enable beauty professionals to grow faster with technology such as Customer Relationship Management (CRM) tools, real-time scheduling, online marketing and hassle-free operational set-up.