Lux crystallises its new offering

Unilever has released its new Lux White Impress body wash, in an event graced by Lux ambassador, celebrity Fazura.The product launched early this month with a series of print ads and on-ground promotional activities, using its Lux Facebook page to shout out happenings with the new product.The product has also tied up with Preciosa Genuine Czech Crystal, to provide its pendant necklace that is given away free with every purchase of the body wash.Unilever's brand manager for skin cleansing Tanya Teng said the collaboration reflects how the two brands stand for timeless beauty."Just like a crystal, a woman has many facets that make her sparkle. Together, Lux and Preciosa have composed a number of highly desirable, limited-edition crystal pieces to inspire Lux Lovers to unleash their Dazzle," added Teng.