Lululemon opened the doors to its newly renovated ifc store on 7 July with great fanfare. The launch featured the tailor-made Asia Fit, partnerships with new brand ambassadors, and welcomed the city’s wellness and fitness community to try a range of activities including yoga classes led by some of the company’s leading ambassadors and t-shirt customisation sessions.
The brand officially re-launched its ifc store by inviting special guests and members of the public to enjoy curated in-store experiences, including an interactive photo booth and the chance to customise t-shirts by silk screening with local artist Magaga. In addition, guests were invited to join an inspirational goal-setting session and a meditation class led by yoga aficionado, Nikita Ramchandani. Lululemon executive Amanda Casgar, director of brand & community, Asia Pacific lululemon athletica was also in attendance.
Thanks to its ever-expanding fan base, lululemon is now expanding its ifc store, three years on from its first opening. The new store offers an extensive range of both female and male workout apparel in a beautiful, bright and energetic space. Lululemon also took the opportunity to launch its Asia Fit collection, a new range specifically tailored to suit the Asian body type through various aspects including the cut, material and design. Asia Fit is now available in black and white at all Hong Kong lululemon stores and online.
The brand is also continuing its Ambassador Program with local influencers, elite athletes and yogis. During the launch event, lululemon unveiled three new ambassadors - Nikita Ramchandani, founder of Kita Yoga, Brian Woo, founding member of Harbour Runners, and Ada Cheung, program director and spin instructor at XYZ, who will be partnering with lululemon "to nurture a community of driven and inspirational individuals to harness the brand’s passion," the press release said.