lululemon and The Park Lane HK elevate runners' marathon experience

With the annual Hong Kong Marathon approaching next Sunday (18 January), lululemon has partnered with The Park Lane Hong Kong, Autograph Collection, to launch lululemon CLUBHOUSE—a dedicated space for runners to recharge and celebrate post-marathon.

The partnership aims to create a seamless wellness journey that integrates accommodation, performance gear, and curated recovery, enhancing Hong Kong’s appeal as a destination for sports and wellness travellers. Both brands focus on strengthening community ties with local and visiting runners, fostering long-term loyalty rather than just a one-time campaign spike.

From soothing massages to nourishing post-run snacks, lululemon CLUBHOUSE offers a range of experiences designed to help runners feel their best before, during, and after the race. Runners can restore balance and celebrate their achievement with exclusive keepsakes, including a commemorative medal frame and an engraved lululemon water bottle.

In addition to the marathon day experiences, participants are invited to join lululemon’s "Shakeout run", led by JKM Training Club, for a warm-up on 17 January along the Victoria Harbour promenade. After the run, runners can unwind with light bites and drinks at Here with Years Taikoo with live DJ music, connect with fellow runners, and get ready for the race ahead.

To make participants’ race day unforgettable, lululemon is offering marathon runners exclusive button-style race bib clips, while friends and family can redeem cheering signs at select stores ahead of the event, bringing energy and encouragement to every mile.

To support runners’ post-race recovery journey, lululemon and The Park Lane Hong Kong will host recovery sessions on 24 January, led by ambassadors Meagan Chung and Stephanie Cuvelie.  Guests can choose between restorative yoga or mobility training to release tension and regain flexibility, with the mobility session followed by a hotel lunch.

To promote the launch of lululemon CLUBHOUSE, both The Park Lane Hong Kong and lululemon will utilise digital and social advertising channels, including Instagram, Facebook, email newsletters, and websites, featuring hero visuals, ambassador content, and booking links. On-property touchpoints such as lobby screens, in-room materials, and rooftop signage will also reinforce the collaboration and encourage sign-ups for the stay package and recovery sessions.

A spokesperson from The Park Lane Hong Kong told MARKETING-INTERACTIVE that the strategy centres on storytelling around holistic performance and recovery, spotlighting ambassadors, premium rooms, and the rooftop experiences as a combined offering. A data‑driven approach informs targeting and optimisation, leveraging guest and media insights to refine messaging to runners, wellness‑minded travellers, and existing lululemon community and Park Lane Hotel members.

The collaboration’s ROI will be measured through a mix of commercial, brand, and community metrics, all tied back to The Park Lane Hong Kong's core goal of positioning itself as the preferred urban retreat for wellness lovers in the city. The hotel is also tracking room revenue and package uptake for the “Run, restore, reignite” stay, including length of stay, restaurants spend, rooftop yoga class.  Brand‑led KPIs include engagement with campaign content, social reach, click‑throughs from lululemon and hotel channels, and growth in the guest database tagged with wellness and sports‑tourism interests. Community impact will be evaluated via class attendance, post‑event surveys to understand how well the overall experience.

Luc Bollen, general manager of The Park Lane Hong Kong, said: “We are delighted to partner with lululemon to create a holistic wellness experience for our guests. By combining our premium hospitality with lululemon’s expertise in performance and recovery, we aim to offer our guests a unique urban retreat where they can recharge, reconnect, and celebrate their achievements together.”

MARKETING-INTERACTIVE has reached out to lululemon for more information. 

Don’t miss: lululemon launches first flagship in Seoul

Back in November, lululemon launched its first flagship store in Seoul, Korea. Located in Gangnam, at the heart of Seoul, the new flagship spans more than 9,000 square feet across three floors. The flagship represents the debut of lululemon’s new creative expression in Asia Pacific.

To celebrate the grand opening, Monsta X’s Shownu and lululemon ambassador Amotti joined as special guests, wearing pieces from lululemon’s iconic products. Their looks brought the brand’s vision of versatile, performance-driven apparel to life—effortlessly blending technical innovation with everyday style.

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