lululemon invites runners to reconnect with the power of movement

Lululemon is inviting runners everywhere to reconnect with the transformative power of movement through its new "Running gives" campaign and the latest evolution of its "fast and free" franchise.

The campaign centres on one theme - The more you give to running, the more it gives back. Running has the power to unlock deeper levels of mental, emotional, and physical wellbeing and this requires having the right gear and community to back everyone.

To support runners on this journey, lululemon is introducing the latest evolution of its "Fast and free"– one of lululemon’s key franchise for running. Tested and validated by its ambasadors, the collection is designed to deliver the ultimate sensation of running in nothing at all. Engineered for performance and rooted in lululemon's science of feel‚ philosophy, "Fast and free", continues to redefine what it means to move freely.

Born from the desire to create a barely-there product experience, "Fast and free"‚ is powered by lululemon's proprietary Nulux‚ fabric-a breathable, moisture-wicking, and quick-drying material that offers ultra-lightweight comfort without compromising support. What began as a streamlined women's tight has grown into a full franchise of high-performance silhouettes for both women and men.

“Fast and Free is our go-to franchise for runners – It considers every aspect of their mindset. We’re delivering an even better on-body experience that feels like running in nothing at all with new styles, design refinements, and multiple storage solutions," said Melanie Anayiotos, vice president of women's design at lululemon.

The campaign will be launched in Hong Kong, Japan, Korea and Southeast Asia. 

MARKETING-INTERACTIVE has reached out to lululemon for more information. 

Don't miss: lululemon and Park Seo Jun encourage everyone to 'stretch their limits'

Back in July, lululemon partnered with South Korean actor and brand ambassador Park Seo Jun again to encourage everyone to "stretch their limits" in its latest campaign, a powerful tribute to human potential, perseverance, and performance.

This is lululemon’s second collaboration with Park, reinforcing his authentic connection to the brand and its values. Joining him is Haram Bae, CrossFit coach, model, and lululemon ambassador for the Myeong-dong Timewalk store. Together, they embody the spirit of pushing boundaries and inspire others to pursue growth through movement.

With Park Seo Jun and Haram Bae leading the way, lululemon is inviting everyone to explore what’s possible when they go beyond.

Park, widely recognised for his roles in Netflix series Gyeongseong Creature, as well as the Marvel Studios film, The Marvels, is equally admired for his devotion to running, calisthenics and weightlifting is as widely praised as his on-screen appearances.

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