Brand experience agency Jack Morton Worldwide has appointed Lucille Essey as VP, executive creative director for Hong Kong. The appointment is effective immediately.
Essey is responsible for bridging the gap between disciplines with creative solutions that translate across channels. She has over 20 years’ industry experience internationally, having held leadership roles at Luminous Experiential MSLGROUP and Uniplan, and rejoins Jack Morton after previously working for Jack Morton China. Across these roles, Lucille has worked with brands including Proctor & Gamble, Cartier, Audi, adidas, Galaxy Entertainment Group, Samsung, Sands China, City of Dreams Macau, HSBC and JP Morgan, and most recently with Studio City Macau for its Grand Opening event.
Natalie Ackerman, SVP, managing director at Jack Morton Worldwide, Hong Kong said, "Jack Morton was looking for an exceptional individual – someone who understands the power of storytelling through brand experience, and has the ability to communicate it effectively. I am excited about the opportunities ahead and Lucille’s appointment reflects our continued commitment to providing our clients with the best work and talent."
Essey said, "Jack Morton has an outstanding reputation in the industry, so I’m very excited to be rejoining the agency." She added that it was an inspiring time to be in brand experience, as the lines that divide traditional media categories were disappearing almost entirely, and huge opportunities have arisen to craft unique creative solutions for their clients. "Finding these solutions is what keeps us relentless in our pursuit of extraordinary experiences," she said.