LPS unveils new brand identity to embrace 'AI for all' in APAC

Lenovo PCCW Solutions (LPS) has refreshed its brand identity with a new corporate image “LPS”, an acronym of the company’s full name.  

The rebranding couples with Lenovo’s newest moves to emphasise AI-powered transformation, solidifying LPS as a premier digital solutions provider in the Asia Pacific region.   

The new logo design accentuates the company’s strengths and uniqueness, symbolising the synergistic capabilities of Lenovo and LPS’ heritage. It manifests the brand’s unwavering commitment to smarter progress, becoming more sustainable with its cities, clients, and people. 

The move comes alongside recent findings suggesting that chief information officers are nearly twice as likely to prioritise innovation in new technologies over optimising their current tech stack, according to the annual Lenovo Global Study of CIOs 2.0. Furthermore, a majority (90%) of respondents emphasise the importance of having the right technology partners to increase business agility and ensure effective operations.   

In a conversation with MARKETING-INTERACTIVE, Dickson Ma, chief marketing officer, LPS said the rebranding aligns with Lenovo’s efforts to strive towards digital transformation and developing a smart city. It covers APAC markets including Hong Kong, Singapore, Malaysia, China, and the Philippines. 

Apart from the change in visual identity, promotional campaigns and merchandise of the rebrand will be introduced soon, he said.

Since its induction into Lenovo in 2022, LPS has continued to strengthen its regional presence and delivery capabilities by harnessing new synergies with Lenovo, according to the release. This brand evolution represents a significant milestone for LPS, highlighting its strategic vision to channel two decades of system integration experience and service excellence towards innovation and customer satisfaction. 

Ken Wong, executive vice president and president of Lenovo’s Solutions & Services Group, said, “Integrating LPS into Lenovo is a key example of how we continue to diversify our offerings to support the growth of the Asia Pacific region, and drive Lenovo’s leadership in IT solutions and services in the region. We are focused on strengthening our capabilities and investing in new technologies to help empower companies in their digital transformation journeys.”   

Ted Suen, Deputy CEO of LPS, said, “We are excited to unleash the full potential of our new brand identity. This vibrant injection of energy will be a valuable asset as we continue to shift towards AI-powered solutions and closer collaboration with Lenovo. With delivery excellence and solutions integration imprinted in our DNA, LPS is ready to mature into a trusted digital partner to better serve our clients, fostering smarter city development in the Asia Pacific region.” 

Back in December 2023, Lenovo and the Hong Kong Institute of Information Technology (HKIIT), a member institution of the Vocational Training Council (VTC),signed a Memorandum of Understanding (MOU) to provide new curriculum in emerging technologies and in-demand skills.

The MOU is inked at a time when the talent gap in Hong Kong remains critical post pandemic, according to the Hong Kong General Chamber of Commerce’s Talent Shortage Survey 2023, 74% of employers face talent shortages, with 61% dealing with this issue for up to three years.

Related articles:

Lenovo names new GM for Hong Kong and Macau
Lenovo partners with APAC organisations to upskill youth