Lowe, SM mounts art exhibit featuring Cannes-winning ad campaign

Lowe Philippines and SM Prime Holdings have mounted an art exhibit showing off a Cannes Lion-winning ad campaign that recycled plastic litter into artworks.The three art pieces depict scenes from the Philippines during flood season made entirely by used plastic bags, covers and wrappers that are largely responsible behind clogged waterways.http://www.youtube.com/watch?v=delEUvBDiX4Lowe with be creating a fourth “Eco Bag” artwork from donated plastic bags from SM shoppers, which will be collected during the exhibit. It will be open until 14 September at the SM Aura Premier Mall in Taguig City.The Eco Bag campaign scooped Silver and Bronze Lions at this year’s Cannes Lions international advertising festival, held in France.Lowe Philippines’ chief creative officer and president, Leigh Reyes, explains: “So much suffering and damage occurs because of the misuse and disposal of plastic bags, and yet it can be remedied with a simple change in behaviour. The Eco Bag campaign is intended to both raise awareness of this issue, and also give people a notable and alternative way to remember it: art!”CreditsGrace Magno    Vice President For Advertising, Sm Prime Holdings Inc.Leigh Reyes    President/Chief Creative Director, Lowe PhilippinesJoel Banzil    Creative DirectorMario Serrano    Creative DirectorSonia Pascual    Associate Creative DirectorGabie Osorio    Senior Art DirectorPeter Mutuc    Senior Art DirectorPam Demetillo    Art DirectorCharles Floria    Art DirectorAimee Sarmiento    Business Unit DirectorGerald Lim    Account DirectorJake Fernandez    Print Production Director/PhotographerArnel Carangan    Final ArtistRoger Rapacon    Final Artist