Leading Chinese sportswear brand ANTA announced the decision to assign its creative duty to Lowe China. As ANTA’s creative agency, Lowe China will be involved in brand strategy, integrated marketing communications, creative and productions.
This is a further step of ANTA and Lowe’s partnership after Lowe won ANTA Kids in June 2014.
As the leading sportswear brand in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets ANTA sportswear, including sports footwear, apparel and accessories. For the past 13 years, ANTA Sports’ footwear has been enjoying a leading position in China.
Anta has been on the top 50 list of Interbrand’s “Best China Brand” for five years and is the most valuable of all sportswear brands.
Major Zhu, senior director of ANTA Sports Products, said Lowe had a “deep understanding of our brand” and would be the best partner to share its new brand vision ‘Keep moving’.
Kitty Lun, CEO and chairman of Lowe China, added it was an honor to work with China’s biggest and most valuable sportswear brand.
“It is certainly challenging but we are deeply attracted by ANTA’s vision and are confident that we will ‘keep moving’ together with ANTA.”