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Lowe China reshuffles its leadership team

Mullen Lowe Group, a creative-led integrated marketing communications network under IPG, has announced leadership changes at the Lowe China operation.

Managing director Fanny Yum (pictured) will succeed Kitty Lun as Lowe China’s CEO. The latter will be returning to Hong Kong and join Facebook as the Greater China head of Creative Shop in January next year.

In her new role, Yum will relocate to Shanghai and be responsible for managing the Lowe operations across China – Shanghai, Beijing and Hong Kong.

Meanwhile, the agency has also appointed Eddie Wong as chief creative officer. Wong has had an illustrious advertising career spanning three decades, that has seen him working in Singapore, Taiwan, Hong Kong and China, at a host of agencies including Leo Burnett, D’Arcy, TBWA and Draftfcb.

Yum, and Wong will work alongside Lowe China Chief Strategic Officer Baiping Shen.

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