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LOOK Tinder takes threesome app rival 3nder to court

Popular dating app Tinder is taking its smaller competitor 3nder to court for alleged trademark infringement in the high court. According to several news outlets, this is due to the similarity between their names.

3nder is an app which has been in the market for over two years and looks to provide “curious couples” a way to explore options and invite a third person into their relationship.

In retaliation to Match Group’s Tinder, 3nder created a microsite and launched a campaign called #TinderSuckMySock. Why the absurd hashtag you might ask? Here’s a statement from the 3nder microsite:

“Our founder works 12 hours a day. Now that this fight is happening, he has to work whenever he is not asleep (around 16 hrs daily maybe?). Naturally, he will forget to do his laundry so all his socks (and his girlfriend’s) are dirty. He sent them to Tinder (say Yuck). If you have any compassion for him and our superteam at 3nder, who is involved in this nonsense fight, follow the guide of the fight,”

The guidelines then ask users to take a picture of their socks and put it up #TinderSuckMySocks in support of @3nderapp.

In a statement on its site further read: “When a multi-billion corporation is after you, you don’t have many options but to fight back hard or just let them destroy you. On the outside Tinder is cute and friendly but if you look below the surface you will see it is one piece of a gigantic corporation hungry for more.”

3nder currently has eight people on its team and claims to have 980% growth in revenue, 30% in new members.

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