Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

LOOK Strip exposes its competitors' dirty little secrets

share on

Strip has launched its latest campaign, Dirty Little Secrets Exposed on local OOH mediums.The campaign aims to capture the attention of its target audience through a bold showcase of shavers on Clear Channel’s out of home medium. The objective of the campaign is to expose the other salons’ dirty little secrets of unhygienic hair removal practices.A clear and concise message can be seen on this special installation, “At Strip, we use disposable razor cartridges and will never be caught reusing the electric one.”[gallery link="file" ids="91980,91979"]A bus shelter along the Orchard Road has been strategically handpicked for this creative execution as the Strip outlet is located within walking distance from this shelter. The campaign reaches out to its target audience of females aged between 21 and 40 years old, who frequent other salons.The panel is half filled with 2,500 disposable razors, while the other half displays an electric shaver with hair remnants.The campaign runs until 6 May 2015 on the Clear Channel platforms.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window