A good deed can go a long way – and clearly national carrier SIA is reaping the benefits from it.
An appreciation of the airlines’ stewardess made public on social media by a grateful parent got the brand heaps of publicity and brand mentions over the weekend. The post garnered over 13,000 likes since its upload on 11 November and over 1,700 shares.
The parent, Lau Wee Cheng, thanked the airline’s staff for going above and beyond when it came to helping his child feel comfortable and giving attention to his child.
“Thank you SingaporeAir, which Singaporeans are proud of, it is a top notch brand and company, and It is the people like Gwen that make the big difference!”
Here is the post on Facebook:
Media monitoring platform Meltwater has provided the following statistics to Marketing which shows a spike in brand mentions for “Singapore Airlines” following the incident.
For 11 November the number of hits for “Singapore Airlines” and “Singapore Air” was 2089 compared to a day earlier where the number was at 1524. Coincidentally, the number of likes on the brand’s Facebook page saw a spike a day after the post was shared:
Though the numbers cannot be conclusively attributed to that one social media post, it’s safe to say that a brand can’t hurt from such free publicity.
Neil Brennan, area director for Japan and Southeast Asia of Meltwater said: “Such deep insights can expose the path to influence and purchase thus changing the way decisions are made not only by the customers but also but also across the organisation.” This is especially because social media is a predominant channel for Singaporeans to communicate and receive information.
Thumbs up SIA. You made us proud.