To break from industry norms, Qatar Airways has unveiled a football-fuelled safety video to engage and entertain passengers as they travel with the airline.
The four-minute video stars six of FC Barcelonaâ€™s La Liga players â€“ Lionel Messi, Luis SuÃ¡rez, Neymar Jr, Gerard PiquÃ©, Ivan RakitiÄ‡ and Javier Mascherano â€“ alongside fans and Qatar Airways crew as they demonstrate important safety information to passengers.
Scenes from the video show the players bringing important safety messages to life in a uniquely FC Barcelona way, including SuÃ¡rez taking to the pitch in a life vest, PiquÃ© causing a stir as he arrives and also demonstrates the “brace position”.
Filmed mainly at Camp Nou Stadium, the home of FC Barcelona, the video features many familiar sights for fans such as the pitch, the stands, the changing rooms and even the team bus.
â€œQatar Airways is renowned for being an award-winning and ambitious airline consistently delivering a superior experience for our passengers. But we are also a young company and as such we understand the need to stay fresh, relevant, and to have fun,” saidÂ Akbar Al Baker,Â group chief executive ofÂ Qatar Airways.
“With people travelling more frequently we saw a need to reinvigorate the safety video moment and by inviting our partners at FC Barcelona to join us we have something truly unique and attention-grabbing.
“I believe that having FC Barcelona global superstars as our safety ambassadors reinforces our commitment to operational excellence.”
Salam Al Shawa, Qatar Airways senior vice president of marketing and corporate communications, added the new video is an opportunity to show a fun and humorous side to the brand personality.
“We took into account our passengersâ€™ experience with standard safety videos, how important it is to be informed, and so we designed the video to be engaging as well as informative.
“By leveraging our strategic partnership with FC Barcelona and taking our passengers to the Camp Nou Stadium, weâ€™ve brought to life our brand promise of â€˜Going Places Togetherâ€™ while enhancing our passengersâ€™ on-board experience,” he said.
The video adds another facet to the official sponsor relationship between FC Barcelona and the airline but it is not the first time the FCB players have taken to the big screen for Qatar Airways. Previously they could be seen in the FCB and Qatar Airways videos from 2015 and 2014.
The new safety video is expected to further strengthen brand awareness by not only engaging with the passengers that travel with Qatar Airways but also, within the FCB global fan base that exceeds 80 million people on Facebook alone.
The new video will be shown on Qatar Airways state-of-the-art in-flight entertainment system, airing on aircraft from December 2015.
FC Barcelona players also star in the airlineâ€™s new Wi-Fi video: