LOOK Out for the Philips food truck

Philips Air Fryer has launched a new campaign marking its third anniversary after the launch. In a bid to showcase its Airfryer, a Philips Airfryer birthday food truck – laden with crisp, guilt-free, air-fried food – which was running around the streets of Singapore.

The campaign was created by The Boutique Agency (TBA).

The Marketing team was part of the lucky few to get a taste of the guilt free goodness. Here’s how it looked:

The campaign was aimed at reaching out and engaging its target audience, with the goal to feed at least 50,000 people. This large-scale mass sampling exercise gives the brand an opportunity to showcase Philips’ range of Airfryer products as well as amplifying its face-to-face engagement efforts and digital presence on Instagram and YouTube.

The agency has also produced a series of YouTube videos which features one of the hottest new dining spots in town, Supply & Demand.

TBA is responsible for the conceptualisation, design and event management of this outreach initiative while Fleishman Hillard, Philips’ global PR agency on record has been tasked with the PR component of the campaign.

The food truck decked in birthday sticker wrap, visited six locations islandwide in the city, CBD and heartlands – AMK Hub, Century Square, Jurong Point, Knightsbridge Orchard, One Raffles Place and Vivocity.

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