Oreo's latest spot wants consumers to #OpenUp and co-create

Oreo, a Mondelez biscuit brand, has launched its new #Wonderfilled campaign through a new dance video that was launched on its YouTube page on April 6.

The new remix sequel of Oreo’s OpenUp video, #Wonderfilled brings together an amalgamation of graffiti art, music and dance as well as different cultures of Indonesia, Philippines and Malaysia.

The spot starts off with drone-dropped Oreo packages to graffiti artist Dee Jae, choreographer Lema Diaz of the Phillipine Allstars from the Philippines and music producer Blastique from Malaysia with a note “Would you like to co-create with us? xoxo, Oreo”

While Dee Jae works on a mural in a skate park, dancers perform to Blastique’s mixed tunes which also feature musical numbers by GAC, Zee Avi and Up Dharma Down.

Check out the video here: