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LOOK Malaysian marketers get witty during haze season

Think the haze is impacting your sales numbers and marketing tactics? Well, here are some smart Malaysian brands making the most out of the situation.

Dashing:

Dashing (TM) For Men is a Malaysian body and skin care brand and covers head to toe male grooming in Malaysia.
The Dashing body care range includes Eau De Toilette, Deodorant Body Spray, Roll-On Deodorant, Anti-Perspirant Roll-On Deodorant, Stick Deodorant and Talcum.

Leveraging on the haze, the brand decided to push for its on going social media and SMS contest.

Check it out:

It’s been a hazy day and we just thought we’d remind you to drink more water and win this trip to Manchester City! http://bit.ly/1gazLU3

Posted by Dashing on Saturday, September 26, 2015

Safi:

Malaysian skin care brand Safi also put up a post asking consumers if they could find a right filter for the haze to get more consumers to follow them on Instagram.

Anda dapat tak filter baru hari ini? Kalau dapat, minum banyak air ok!?Sementara itu, jangan lupa untuk ikuti kami di Instagram juga ya? http://bit.ly/SAFIInsta

Posted by SAFI on Saturday, September 26, 2015

Carrie:

Carrie Junior, which is a premium range of children’s toiletries put up the following post.

The haze is back! Make sure your kids wash up with CARRIE BAC BUSTER after every outdoor activity.

Posted by CARRIE on Saturday, September 26, 2015

(Read also: LOOK Brands get smart during the haze)

Seen anymore cool marketing tactics during the haze in Malaysia? Contact us at rayanap@marketing-interactive.com or rezwanam@marketing-interactive.com.

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