[LOOK] Inquirer celebrates 28th anniversary

The Inquirer Group has published a supplement publication this Monday to mark the 28th anniversary of the country’s most widely read broadsheet.

The 41-page supplement featured Inquirer’s latest accomplishments both from key editorial successes and the newspaper’s leap into mobile. The digital edition of the piece can be viewed here.

On its front page is a story about how the Inquirer unraveled the pork barrel scam, which editor in chief Letty Jimenez-Magsanoc calls “the Grand Dame of all scoops.”

12 July marked the start of a series involving the looting of P10-billion worth of tax payer’s money of at least five senators and 23 members of the House of Representatives over the past 10 years, allegedly masterminded by businesswoman Janet Lim-Napoles.

Another revealing development at the Inquirer this year is its recent jump into mobile and its increasingly lucrative e-paper business.

In May, Inquirer updated its news app to a have an augmented reality function called INQSnaps, developed by Singapore-based software company Knorex, which instantly beams additional video content when special icons on the newspaper are scanned.

Javier Vicente Rufino, director for Inquirer Mobile, wrote that the Inquirer Group is expecting its paid digital subscriptions to exceed the number of print home and office delivery subscribers for the first time by the end of this year – breathing new life to what observers see as a floundering business model.

“Dominant is a word often to describe is at 28. We like it. And we think it is a rep we deserve,” Inquirer said.

“Innovation, on the other hand, is helping us use new, instant ways of telling stories. We like it, too. And we think our readers deserve it.”

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