marketing interactive

LOOK Grey turns everyday umbrellas into warriors against Dengue

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Grey Group Malaysia and Telekom Malaysia are turning the everyday simple umbrella into an active warrior against Dengue.The RainSprout fixed on top of an umbrella uses rainfall to distribute larvicide into the very puddles where mosquitos can breed. RainSprouts were distributed for free this April into areas across central Malaysia (Kuala Lumpur, Petaling Jaya) where a dengue outbreak had recently occurred.Championed by Grey, the RainSprout project will be listed on the new webe community platform in June for it to be unlocked by the community for even greater mass distribution.Check it out:
rey client, Telekom Malaysia’s new digital mobility service provider, webe, launched its webe community platform www.webe.com.my in April. The platform hosts a variety of projects for the Malaysian community that the public can vote to make happen in the community.webe CMO, Lai Shu Wei, “The webe community already has a number of projects online waiting to be unlocked by the public. All of them demonstrate that when we think about things differently and work together, we can really make things happen.”The RainSprout works via a replicable patch at the base which is impregnated with a non-toxic larvicide. When rain hits the patch, it mixes with the larvicide and runs off the umbrella into the puddles. Harmless to all other living organisms, the larvicide starves the mosquito larvae before they can develop.Graham Drew, ECD Grey Malaysia, said “The best thing about the RainSprout is you don’t have to do anything. Once you’ve fixed the sprout to your umbrella you just use it as normal. You are keeping dry from the rain, whilst helping keep your community safe.”Campaign Credits:Grey TeamGraham Drew, ECDAndrew Fong, Creative DirectorDerek Yeo, CopywriterYap YiLing, Art DirectorNaved Siddiqui- Art DirectorSuzy Chiang, Producer - Video Production CoordinationMohamed Ismed, Video Editor - Video ProductionPeter Soo, Production Manager - Production CoordinationLee WaiWai, FA Artist - FA DevelopmentAtlanta Chong, Senior Brand ManagerHuma Qureshi, Regional Director, PR & Corporate CommunicationsPang Yanrong, Regional Corporate Communications ExecutiveVideo Production: Reservoir WorldPost Production: Pixel Post

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