Grab Thailand has released an online video promoting its four services that makes use of clever references to Man vs. Wild. The video was created by agency MullenLowe Group Thailand.
An intrepid global survival expert is pitted against a Thai local to navigate the challenges of living in urban Thailand, such as delivering a package or getting a glamourous ride to a party.
The video, titled "Grab Thailand: Grab or Gone", sees the survival expert taking on the urban jungle of Thailand in the ways he knows how, and fails spectacularly against his street-smart competitor.
This creative video has gained huge popularity, having garnered over 3.4 million views on Grab Thailand's Facebook page, with over 64,000 likes and over 20,000 shares.
The key brand message - "Surviving in a big city won't be easy if you don't know Grab."