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GRABTAXI SINGAPORE

LOOK GrabTaxi gets raunchy in its latest campaign

When we were rushing in and out of the office today, this was spotted by our team member.

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Sure, we might love boobs but we aren’t sure if we loved the text we got from GrabTaxi.

The text was part of GrabTaxi’s regional launch of a campaign to show its support in the fight against breast cancer.

In Singapore, the organisation has roped in local stars to promote its cause against fighting breast cancer and has created #‎grabitbeatit‬ t-shirts which are being sold for SG$15. These proceeds are then donated to Singapore Cancer Society that supports women with breast cancer.

We agree the cause is a noble one and the text grabs your attention too but is it somewhat distasteful? The campaign which has just launched received mixed responses from the public.

Grab taxi

 

What did you think of the campaign? Share your thoughts with us below.

Read also:

Cancer Society ruffles women’s skirts
Cancer Society asks people to give a sh*t

 
Rezwana Manjur
Southeast Asia Editor
Marketing Magazine Singapore
Rezwana Manjur, a true blue city girl and complete social animal, spends half her time sifting through advertising scandals, and the other half testing out brands' retail marketing strategies at the mall. She enjoys traveling and fantasising over the charming lads on hit TV show Mad Men. Most weekends, she turns nocturnal, except when brunch comes into play.

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