As they say, imitation is the sincerest form of flattery, and that’s exactly how Globe Telecom felt after learning of its rival’s latest promo.
Smart Communications chairman Manuel Pangilinan announced that its 66 million mobile prepaid users of Smart, Talk ‘N Text and Sun Cellular can now avail free mobile internet access starting this Friday until 30 November.
The promo, however, caps Internet access at 30MB per day and will not include messaging apps, video streaming websites and peer-to-peer file sharing.
Smart says it’s a move to democratize Internet access in the Philippines, but Globe touts that they have been already hard at work to achieve that lofty goal years back.
Hours after the official launch, Marketing got this statement from Globe, subtly taunting their rival and teasing readers that Globe may have something up its sleeve in response to Smart’s Free Internet promo.
“At Globe, we've been working for years to create a wonderful digital experience for our customers. We have known for some time that the internet is at the heart of everything in one's digital life. Our customers know that through our great partnerships with Facebook, Spotify, Google, Viber and others.
As the telco, which pioneered Free FB for the world, we are flattered and honored that our competitors have chosen to follow the lead we have set.
We wish to thank them for the compliment and wish them the best of luck. More people on the internet is good for the Philippines and our ecosystem.
In the end, customers will choose the telco provider with the best digital services and the fastest experience possible. Amidst all the hype and promotions, we are happy in the fact that, at Globe, we deliver both.
We look forward to more vigorous competition to come! Stay tuned.”