Fashion brand, Gap, is under fire for misspelling “Einstein” as “Einstien” for one of its Gap Kids advertisements (pictured). To make matters worse, the brand is also copping flak for the same campaign for enforcing gendered expectations on consumers and their children.
The email campaign which was sent to consumers showcased a young boy posing in an outfit with the error in question, along with the caption “The Little Scholar” and “Your future starts here”. Meanwhile, for the young girl, the caption “The Social Butterfly” and “being the talk of the playground”.
Here are some of the Twitter reaction.
— Let Toys Be Toys (@LetToysBeToys) July 31, 2016
— ruth walker-cotton (@walkercotton) July 31, 2016
In a statement to Fortune, Liz Nunan, a Gap spokesperson said that the brand has always stood for individuality, optimism and creativity and did not intend to offend anyone with the ad as it always aimed to celebrate every child.
This is not the first time this year that Gap has come under fire. The clothing line also apologised in April for an ad which was deemed as “racist” by Twitter users.
The children’s range, which was launched in collaboration with celebrity talk show host Ellen DeGeneres, showed two white girls doing remarkable aerobic stunts while an African American girl stood as an armrest for another tall white girl.