Fonterra’s cute new move to showcase #whatsinthemilk [VIDEO]

In its latest marketing push, Fonterra’s Anmum milk powder, the multinational dairy company has decided to let a little child do the talk in educating the public about milk.

A cute little boy was featured playing different characters – from a little soldier, tennis player to a detective, in warning particularly the mummies out there on the actual sugar content in milk. With the hashtagh #WhatsInTheMilk, the video which was produced by its creative agency BBDO Malaysia.

Since its launch on 27 September on YouTube, the video has garnered more than 202,700 views. The same ad is scheduled to appear on TV ad in the nation soon as well, a spokesperson from Fonterra told A+M.

Check out the brilliant ad below:


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