Fraser & Neave has appointed GOVT Singapore to create an integrated campaign to promote its latest product offering, Ice Mountain Sparkling Water.
The team created an interactive, Kinect-powered screen that turned people into a mass of bubbles. A custom-built bubbling water bar was also displayed around town to push the message of 'Sparkle From Within'.
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The campaign aims to promote Ice Mountain’s Lemon and Grapefruit flavor. Communication touch points include print, outdoor, digital, social and on-ground activations. The campaign launched on the 15 October 2015 and will run until the end of the year.
Ashlynn Sum, creative group head, GOVT Singapore, said: "It isn't easy to sell water, especially in Singapore. So we decided to have some fun with it."