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LOOK An app for firing your agency

It might be April Fools’ Day but according to the agency that created this app, this next stunt is not a prank.

Saatchi & Saatchi Thailand has created an app that apparently helps clients fire every other agency. An agency spokesperson told Marketing that this is not a prank (we’re a little skeptical, but read on).

In the Thai market, ‘The Advertising Book’ has a complete annual of all advertisers, agencies and marketing service companies present in the market and is known as the Yellow Pages for both agencies and clients alike.

Whilst every other agency runs fancy advertising about how creative they are, Saatchi & Saatchi Thailand decided to take a different route. On the back page, it ran a simple but insightful question: “Need an excuse to fire your agency?”

Via a QR code, clients were invited to view ‘Goodbye My Agency’, a mobile site with tongue-in-cheek excuses in ready-to-send emails that clients could use to fire their agency. It pokes fun at its competitors such as McCann asking it to change its name to McCan’t and telling Ogilvy that having an O in its name is bad luck! Other agencies too aren’t spared.

The site also allows clients to call for a pitch against Saatchi & Saatchi, learn about Live Creativity – the agency’s real-time social and content creation hub, or even invite the CEO for a coffee.

Saatchi & Saatchi Thailand’s ECD, Nuntawat Chaipornkaew said : “Sometimes our industry is too serious, especially when it comes to promoting ourselves in front of clients. We have enjoyed firing all our competitors and we look forward to the 1,964,952 pitches we now have on this week.”

Good way to get some attention guys!

 
Rezwana Manjur
Southeast Asia Editor
Marketing Magazine Singapore
Rezwana Manjur, a true blue city girl and complete social animal, spends half her time sifting through advertising scandals, and the other half testing out brands' retail marketing strategies at the mall. She enjoys traveling and fantasising over the charming lads on hit TV show Mad Men. Most weekends, she turns nocturnal, except when brunch comes into play.

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