McDonalds has redesigned its iconic red World Famous Fries boxes for the first time to produce a limited edition set featuring colorful street art inspired by the FIFA World Cup.
The designs will adorn medium and large fry boxes and will be available in most McDonald’s stores globally, including the Philippines, throughout the duration of the tournament. The brand tapped twelve artists from around the world to create the art pieces for the campaign.
“McDonald’s has partnered with the FIFA World Cup for several years, establishing the connection between two things that the world can’t get enough of—football and French fries. Just as Filipinos have embraced McDonald’s World Famous Fries, we hope for them to discover and enjoy the excitement in football that the World Cup brings,” said McDonald’s Philippines President and CEO, Kenneth Yang.
Arguably the world’s most popular sport, countless brands are jumping into the FIFA craze for the opportunity to reach an unprecedented number of highly passionate fans on all touch points spanning, outdoor, traditional media, on-ground and in-store activations, digital and mobile.
ZenithOptimedia’s new Advertising Expenditure Forecasts expects that the World Cup will help the global ad market grow 5.4% in 2014 to US$1 billion, up from 3.9% in 2013. As expected, the biggest impact of the tourney will be in Latin America.