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LOOK One brand’s overly-attached Facebook fan

Who says you can’t actually be friends with a brand on Facebook?

Comic book artist and journalist Chip Zdarsky sure proved that wrong. For months Zdarsky has been actively responding and sharing his life story and even getting his family members to become friends with Applebee’s Barrie.

AppleBee's_Marvin

In an interview with Digiday, Zdarsky said his goal was always to get the brand to break out and “seem a bit more human”. The exchanges between the two have led to fans taking to the brand’s Facebook page in hopes of interacting with Zdarsky.

Read some of their hilarious exchanges here.

 
Rezwana Manjur
Southeast Asia Editor
Marketing Magazine Singapore
Rezwana Manjur, a true blue city girl and complete social animal, spends half her time sifting through advertising scandals, and the other half testing out brands' retail marketing strategies at the mall. She enjoys traveling and fantasising over the charming lads on hit TV show Mad Men. Most weekends, she turns nocturnal, except when brunch comes into play.

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