Recently, Dove ran a two page advertisement in British newspapers, and offered “alternative facts” and “real facts” about its antiperspirant to the readers.
According to Adweek, the left side of the ad Dove published alternative facts with claims such as:
- “New Dove antiperspirant increases your IQ by 40 points,”
- “New Dove antiperspirant rhymes with orange”
- “New Dove antiperspirant boosts your WiFi signal”,
- “New Dove antiperspirant is a really good listener” and more. The ad at the bottom was accompanied by a hashtag, #AlternativeFacts.
The right hand of the ad had a single line: “New Dove antiperspirant cares for your underarm skin like never before.” This was cheekily accompanied another hashtag, “#RealFacts.”
— Khai (@ThamKhaiMeng) January 28, 2017
This ad came at a time when counsellor to President, Kellyanne Conway went on NBC’s Meet the Press show and reportedly defended White House Press Secretary Sean Spicer’s statements about the attendance at Donald Trump’s inauguration as President of the United States.
As reported by WSJ, in an interview with NBC’s Chuck Todd, she said that the media reports suggested “falsehood” and Spicer gave “alternative facts” to that.
Spicer had earlier accused the media of not only falsely reporting but also “deliberately” misleading the audience with underestimated figures of the size of the crowd for President Trump’s inaugural ceremony. He said the inaugural has attracted the “largest audience” till date. This is, however, contrary to data gathered by different media outlets such as CNN.